Using Psychology To Increase Conversions

Understanding customer psychology can be key to increasing conversions on your website. Here are some ways to use customer psychology to your advantage:

Social proof:

People are more likely to take action if they see others doing the same thing. For example, including customer reviews or testimonials on your website to show social proof and encourage shoppers to take action.


People are more likely to take an action if they feel that an opportunity is limited. For example, using language on your website that suggests limited availability or time-sensitive offers can also encourage visitors to checkout now, rather than later.


People are more likely to take action if they believe the source is an authority on the topic. For example, if you post the best outfits daily, you will gain an audience who loves your outfits, and will want to mimic what you do. So if you say they can buy their items at your store, they will trust you, and be much more likely to shop.

Something to lose:

People are more motivated to avoid loss than to acquire gain. Using language on your website that highlights the potential negative consequences of not taking action, such as missing out on a limited-time offer or the potential negative impact on their lives.

By understanding and utilizing customer psychology, you can effectively increase conversions on your website!

Blake Rogers

Howdy! I'm the owner of KBR Social!

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